The Worst Auto Repair Marketing Customer In The World
Who Is The Worst Auto Repair Marketing Customer In The World?
- He knows it is time for an oil change.
- Way past time actually, but he didn’t have the money.
- He goes to his kitchen junk drawer.
- Grabs every auto service marketing postcard he can find.
- He has been saving them up for this very moment.
- He doesn’t read a word of your finely crafted copy.
- He doesn’t care about the nice pictures of your shop.
- He just flips each card over to the back side to see how cheap your oil change is.
- He shows up at your shop.
- Slaps the card on your counter.
- Gets the cheap oil change.
- Gets the FREE car inspection.
- 40 minutes later, he says “NO” to all 5 things you found wrong with his car. (Even the cheap ones).
- He walks out smiling and will never come back until your next cheap coupon.
You have just spent $20 to $40 in service writer, mechanic and shop time making no money! You did not make money on this “Customer”. You lost money on this customer.
And to think you paid some auto repair advertising company to send this auto repair marketing customer to you.
Some 50% to 70% of the customers coming in from cheap, auto repair marketing direct mail are like this.
Cheap customers are sucking up the profits you are making on the few good customers who come in. How do you stop it?
YOU STOP USING ADVERTISING COMPANIES THAT SEND YOUR AUTO REPAIR MARKETING POSTCARDS TO THESE PEOPLE!
Do you want to know how to solve this problem? Do you really want to know?
Are you willing to spend just a little time to find out how to almost eliminate these low profit/no profit customers from coming in from your auto repair marketing direct mail?
How to seriously help reduce the “Price Shopper” phone calls generated by your postcards.
How to spend most of your time working with higher income customers who care more about their car than they care about the price. And will pay you well for your services?
NOW THIS IS A GREAT AUTO REPAIR MARKETING CUSTOMER!
Don’t Read The Below Articles!
If you are looking for a short – 30 second read that tells you all the secrets of attracting auto repair marketing customers – stop reading now. If you are not willing to spend some time researching new strategies, you are not serious anyway.
Everyone wants the Cheap, Quick and Easy solution.
BUT THERE IS NO CHEAP, QUICK AND EASY SOLUTION TO GENERATING HIGH PROFITS FROM YOUR AUTO REPAIR MARKETING DIRECT MAIL!
YOU – ARE – FIGHTING – A – WAR!
You need the right strategy and weapons to win.
LOOK AT IT THIS WAY…
Most all auto repair shops go out and buy a pea shooter and head for the front lines. The first guy to show up with a sniper rifle wins the war.
Below are two articles that show you a serious new strategy to bring in customers who will say yes.
Read these articles right now IF you are really tired of marginal to lousy results from your cheap auto repair marketing postcards, dragging in the cheap customer.
These articles are based on 30 years of auto repair marketing direct mail – tested and proven methods to bring in the Prime Customer. The goal? Success in delivering The Perfect Customer – That Will Increase Your Income.
This is your call to higher income!
Not just higher car count for cheap, low profit/no profit busy work. And countless first time new customers who won’t come back at full price. Who needs that? But you can change all that right now.
Simply go read these 2 articles. If you don’t believe it – don’t contact us.
If you would like to find out more – give us a call. 800-428-0286
Article Number 1
Automotive Service Marketing – Keep Your Eye On The Real Goal
MOTOR SERVICE MARKETING IS HER TO MAKE A BIG DIFFERENCE IN YOUR INCOME.
Motor Service Marketing
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